Industrial and Systems Engineering

School of Engineering

IISE Doctoral Colloquium Poster Honorable Mention - Uzma Mushtaque

Uzma Mushtaque is an honorable mention at the IISE Annual conference Doctorial Colloquium for her poster titled, “Context-dependent Discrete Choice Models and Assortment Optimization”

Uzma’s primary goal of her research is to formulate decision tools that consider a system level approach when dealing with personalized customer preferences in an e-commerce environment. Her research is at the intersection of: (1) customer preference models (2) recommender systems, and (3) assortment planning. In Uzma’s current research work develops mathematical models for personalized recommendations capturing different context-effects associated with individual user selection behavior found in the marketing and behavioral research.